Struggling Big Pharma returns to Chinese ethno medicine for ideas

Ancient Chinese Cures Seen Helping Drugmaker Pipelines By Bloomberg News -, bloomberg.com The world’s biggest drug­mak­ers are turn­ing to ancient Chi­nese reme­dies to boost prod­uct pipelines. Glax­o­SmithK­line Plc is test­ing botan­i­cals — com­pounds extract­ed from plants — for immune dis­or­ders, Sanofi plans to turn… RT @BloombergNews: The world’s biggest drugmakers are turning to ancient Chinese … Continue reading Struggling Big Pharma returns to Chinese ethno medicine for ideas

How Sanofi Is Writing The Social Media Rules For Big Pharma

How Sanofi Is Writing The Social Media Rules For Big Pharma Without Running Afoul Of The FDA By Ben Paynter, fastcompany.com The biggest chal­lenge to treat­ing patients with dia­betes isn’t dol­ing out med­ica­tions, it’s mak­ing sure that peo­ple con­trol their habits. Poor diet and lack of exer­cise gen­er­al­ly cre­ate com­pli­ca­tions with the dis­ease. To com­bat … Continue reading How Sanofi Is Writing The Social Media Rules For Big Pharma