Concept Of “Purity” Makes Conservatives Care About Environmental Issues By Rebecca Boyle, popsci.com Re-framing environmental rhetoric so it appeals to conservatives can really work, a study finds. It’s not that polit­i­cal con­ser­v­a­tives don’t care about things like cli­mate change, recy­cling and deforestation—it’s that they don’t care ab… RT @PopSci: Pro tip: Framing environmental issues in…

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