From maverick to misguided renegade: Inside the McCain campaign

Left to right: Todd Palin, Sarah Palin, Cindy ...
Left to right: Todd Palin, Sarah Palin, Cindy McCain, and John McCain. Rally in Fairfax, Virginia on September 10, 2008. Photo by Rachael Dickson. (Photo credit: Wikipedia)

From maverick to misguided renegade – The Boston Globe.

Interesting summary of the media tactics of the current McCain campaign.

Understanding the customer experience with social networks

Forrester Customer Experience Forum 2011 - iCr...
Forrester Customer Experience Forum 2011 – iCrossing (Photo credit: iCrossing)

Hurry up, the customer has a complaint – The Boston Globe.

A number of companies are now developing positions such as Chief Twitter Officer, Chief Facebook officer, LinkedIn, YouTube etc. due to the growth of customer feedback in online web 2.0 communities and the need to address it.