How Agencies Can Hack Culture for Brand Insights Rae Ann Fera, fastcocreate.com Picture this: you’re in a meeting in which your team is challenged to come up with ideas that tap into trends and pop culture. Everyone at the table nods in agreement. Culture! Yes. Important. Check. Two weeks later, only vague (if any)… http://flpbd.it/TWevT…
Need Branding That Transcends Cultures? Invent Your Own Language By Kelsey Campbell-Dollaghan, fastcodesign.com A thoughtful identity gives a multinational disease research network a new way to communicate. Oxford University’s Clinical Research Unit is an 11-year-old network of groups that cooperate to track and prevent infectious diseases, fro… http://flpbd.it/XD4bv Related articles geordie shore cast are surprise…
rwjf.org The NewPublicHealth National Prevention Strategy series is underway, including interviews with Cabinet Secretaries and their National Prevention Council designees, exploring the impact of transportation, education and… http://flpbd.it/6afL5 Better Transportation Options=Healthier Lives – Robert Wood Johnson Foundation Related articles Why do Republican governors hate our veterans? (dailykos.com) Wong: Transportation and good health (wickedlocal.com) Patient-centered…
A Computer You Can Talk To Monitors Your Home And Helps With Chores BY ZAK STONE, fastcoexist.com The Ubi, a ubiquitous computer you plug into a socket, can do things like read you your email or tell you the temperature in the room. All you have to do is ask. You probably have at least…
An HR Lesson From Steve Jobs: If You Want Change Agents, Hire Pirates By Peter Sander, fastcodesign.com Why? Because pirates can operate when rules and safety nets break down. [The following is an excerpt from What Would Steve Jobs Do?: How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win by Peter…
Health 2.0 Conference: Big Data Making A Big Impact Richard MacManus, readwrite.com At the end of the Health 2.0 Conference earlier this month, I sat down with the event’s co-founders Matthew Holt and Indu Subaiya to discuss the big trends. I’d been impressed and excited by the innovation demonstrated at Health 2.0. It… http://flpbd.it/sqjx2 Related…
Beyond Klout: Better Ways To Measure Social Media Influence Adam Popescu, readwrite.com Measuring social influence online is becoming a more sophisticated, refined and granular process. While the much-maligned early leader in the market, Klout, has scooped up a lot of headlines over the past few years, there’s a better… http://flpbd.it/7Qp5t Related articles Is Klout Gaining…