Engineering language is the key to branding across culture

November 8, 2012

Need Branding That Transcends Cultures? Invent Your Own Language
By Kelsey Campbell-Dollaghan, fastcodesign.com

A thoughtful identity gives a multinational disease research network a new way to communicate.

Oxford University’s Clinical Research Unit is an 11-year-old network of groups that cooperate to track and prevent infectious diseases, fro…

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timbatchelder

Digital health, Information Visualization, Knowledge Management, Linguistic Search

England, Oxford, Oxford University, Oxford University RFC, Oxfordshire, Television program

Engineering language is the key to branding across culture

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