How REI Put A Bow On Social Marketing

How REI Put A Bow On Social Marketing And Wowed Customers
By Ekaterina Walter, fastcompany.com

As mar­keters, we talk a lot about real-time response and true social agili­ty. But very few brands were able to mas­ter the art. So is agile mar­ket­ing a myth?

A lot of brands strug­gle with agili­ty in mar­ket­ing: think­ing on their feet,…

RT @FastCompany: How REI Put A Bow On Social Marketing And Wowed Customers http://flip.it/yOEWn http://flip.it/BAEmL

Related articles

• REI store – An urban forest in Seattle (ananthar.wordpress.com)
• Proving Greenspan Wrong Shows Why Rey Became Worthy to … – Bloomberg (bloomberg.com)
• Storytelling Is The New SEO (slideshare.net)
• Jaguar: Engaging the right audiences case study (slideshare.net)