Why big data is about mining real world behavior

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By STEVE LOHR, nytimes.com

Business experts and recent research predict that machine-generated sensor data will become a larger and larger portion of all data produced. That is opening up a huge opportunity for Big Data technology beyond the consumer Internet.

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Data mining dating

An example of one of True's online ads.
An example of one of True’s online ads. (Photo credit: Wikipedia)

via www.boston.com

An interesting article that notes that 22% of heterosexuals in one recent study met online and the findings of recent data mining analysis of online dating sites which is surpassing other social science methods in identifying patterns in behavior such as male and female preferences for mates. However what is notably missing is any information on cultural or environmental factors in these findings.