Marketing clouds: here comes machine learning

Beyond Marketing Clouds — The Age of Machine Learning
Raj De Datta, CEO, BloomReach, allthingsd.com

The advent of Sales­force Mar­ket­ing Cloud and Adobe Mar­ket­ing Cloud demon­strates the need for enter­pris­es to devel­op new ways of har­ness­ing the vast poten­tial of big data. Yet these mar­ket­ing clouds beg the ques­tion of who will help…

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Systems theory: foundations of business analysis

NASA Watching Atlantic Tropics: Katia, Tropica...
NASA Watching Atlantic Tropics: Katia, Tropical Storm Lee and System 94L [detail view] (Photo credit: NASA Goddard Photo and Video)
Systems theory – Wikipedia, the free encyclopedia.

A core part of the theory used by the business analyst according to Michael Hugos, along with Information Theory