The politics of the internet: orkutificação or becoming “orkutised”

Image representing Orkut as depicted in CrunchBase
Image via CrunchBase

In contrast to utopian ideals of some, the Internet like most other domains of social conduct is rapidly being divided into closed networks, haves and have nots. MySpace has been branded “lower class” and in Brazil wealthier citizens are migrating to Facebook from Orkut (Google’s social network) and branding those who still use the older network  as orkutificação, or becoming “orkutised”. The word in fact has been expanded into other areas of social life: A place undergoing orkutificação is full of strangers, open to anyone.

E-communication and society: A cyber-house divided | The Economist.