Business linguistics: how to choose words which persuade

The Psychology of Language: Why Are Some Words More Persuasive Than Others?
Leo Widrich, lifehacker.com

What’s actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and…

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How to sign an email

Digital etiquette: What your email sign-off says about you
The Week, theweek.com

In descending order of our favorites…10. “Cordially,”
What it means:
Cordial comes from the Latin cordialis, and means “of or for the heart.” Some etymology manuals suggest it means something closer to “sincere.”
Pr…

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Body language reveals how we really feel

Body language reveals how we really feel
Morgan Kelly-Princeton, futurity.org

PRINCETON (US) — To figure out how someone is really feeling, don’t just read their lips, watch their body language.In a recent study, researchers asked participants to determine from photographs if people were experiencing feelings such as…

Body language reveals how we really feel http://flip.it/bcv0f http://flip.it/sQzi3

How language drives biology and culture

Mark Pagel - language - 1
Mark Pagel – language – 1 (Photo credit: pseudonomad)
Interesting TED Video and article suggesting that language has driven all biological and cultural evolution and is our most powerful neurological social technology allowing us to implant a thought into someone’s mind without the need for surgery according to Mark Pagel. Language created social learning which has enabled human evolution and these discrete pulses of sound alter the internal settings inside someone’s head to suit an individual’s interests.