MAYA Design Innovation Boot Camps tap into anthropological insights

Apple at WestFarms
Apple at WestFarms (Photo credit: Wikipedia)

Each year, 11% of consumer electronics are returned to stores, but only 5% of those are defective. The other 95% are returned because of poor design. Maya boot camps apply the techniques of usability and anthropology to change the odds.

Inside MAYA Design’s Innovation Boot Camps | Fast Company.