Business linguistics: how to choose words which persuade

The Psychology of Language: Why Are Some Words More Persuasive Than Others?
Leo Widrich, lifehacker.com

What’s actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and…

http://flip.it/uNVoW

How language drives biology and culture

Mark Pagel - language - 1
Mark Pagel – language – 1 (Photo credit: pseudonomad)
Interesting TED Video and article suggesting that language has driven all biological and cultural evolution and is our most powerful neurological social technology allowing us to implant a thought into someone’s mind without the need for surgery according to Mark Pagel. Language created social learning which has enabled human evolution and these discrete pulses of sound alter the internal settings inside someone’s head to suit an individual’s interests.

Buzz factor: evolution of techie catch phrases

Theoretical linguistics
Theoretical linguistics (Photo credit: Wikipedia)

 

 

Buzz factor – The Boston Globe.