HowAboutWe: accidental anthropologists capitalize on the principle of homophily in online dating

Image representing HowAboutWe as depicted in C...
Image via CrunchBase

Recently social data science has found fertile new ground in the booming field of online dating. By tweaking algorithms to increase the likelihood of a match, many online dating sites are becoming defacto behavioral science labs, constantly analyzing what makes people want to hang out, or start a relationship. Now along comes another company that is capitalizing on the principle of homophily: the fact that in general people like lemmings  like to do what they see others doing. One month is it is taco joints, the next month fondue.

HowAboutWe | Online Dating 

Matchmaking takes a high tech approach

Match.com advert
Match.com advert (Photo credit: Adam Pilarski)

Matchmaking takes a high tech approach – The Boston Globe.

High tech meets cross cultural reality: biodata approaches take tradition family based decisions about marriage which account for education, income, genes, background, occupation, and interests and were once decided by families