Digital Ethnography, Part 1: Introduction – SHIFT Communications 

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. We’ll explore why it’s important, what it…Read More ?

Source: Digital Ethnography for PR, Part 1: Introduction – SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin

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