Lean startups and 4 hour bodies: telling stories on the web

Lean startups and 4-hour bodies: How Eric Reis and Tim Ferriss tell stories on the web
John Koetsier, venturebeat.com

If you want to highlight a product, build a landing page. If you’re an internet marketing guru, make a squeeze page. But if you want to start on online movement — and maybe sell a few books, speaking events, or other products along the way, create…

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