Ethnographic tools examine human behavior

You, Under the Retail Microscope
By Ben Steverman -, bloomberg.com

Fred­er­ic J. Brown/AFP via Getty Images

It’s the clas­sic hol­i­day face-off. On one side, you have the wary shop­per, who is often “just brows­ing” and more and more like­ly to pur­chase only online. On the other, there’s the sales­per­son, wh…

RT @BloombergNews: How stores use psychology to put shoppers under a retail microscope | http://flip.it/hGDrf http://flip.it/9mz3E

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