Epic marketplace analyzes health data

How Online Marketer Peered Into People’s Health Histories
bloomberg.com

Pho­to­graph by Getty Images

There are few things as creepy in online mar­ket­ing as dig­ging into some­one’s health his­to­ry, with­out their knowl­edge, to adver­tise to them. Yet that’s pre­cise­ly what New York-based Epic Mar­ket­place is…

RT @BloombergNews: How an online marketer peered into people’s health histories | http://flip.it/OB3vx http://flip.it/MpasZ

Related articles

• Hey, NYC: Thanks for finally recognizing Seattle but your infographic stinks (geekwire.com)
• Epic’s Faulkner Says Rivals May Use Data Pact as Weapon – Bloomberg (bloomberg.com)
• Cerner, McKesson Lead Alliance to Let Doctors Share Data (bloomberg.com)
• It’s not just about big data: here’s why small data matters to your health (gigaom.com)