Management consultants must become anthropologists to get real data

Why Management Consultants Need To Make Apps, Take “Rep Rides,” And Study High-Selling Hair Farmers
By David Zax, fastcompany.com

To create real value, Bluewolf consultants shadow their clients’ representatives in the field. The results often involve mobile apps streamlining their work.

The man­age­ment con­sult­ing indus­try has been much maligned in recent years. The…

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