Digital agencies learn to design culture

How Agencies Can Hack Culture for Brand Insights
Rae Ann Fera, fastcocreate.com

Pic­ture this: you’re in a meet­ing in which your team is chal­lenged to come up with ideas that tap into trends and pop cul­ture. Every­one at the table nods in agree­ment. Cul­ture! Yes. Impor­tant. Check.

Two weeks later, only vague (if any)…

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