The only way to change health behavior is to make it like TV

Medutainment has the power to save lives
By Guest Author, wired.co.uk

Culture

This is a guest post by Jonathan Cloo­nan, Glob­al WPP Fel­low and Account Direc­tor. Fol­low him on Twit­ter on @Cloonanj

Medu­tain­ment. Yes, you read that right. And no, it’s not a typo. Does the word make you flinch? Is it…

http://flpbd.it/ynZd9

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