iPad penetrates biotech/pharma with social information access

iPad in Subway
iPad in Subway (Photo credit: beatak)

After years of regulatory hand wringing about the theoretical risks and benefits of social media in pharma, the Apple iPad and with it an entire ecosystem of interactive apps for science and medical information professionals is now achieving mass penetration of the pharma industry.

Medical-Sector Companies Arm Sales Forces With Apple IPads – WSJ.com.

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