The data deluge

Image representing Swivel as depicted in Crunc...
Image via CrunchBase
Image representing IBM as depicted in CrunchBase
Image via CrunchBase

via www.economist.com Interesting article in the Economist that describes a new kind of scientist, the data scientist, who can monitor human behavior at the population level thru their “data exhaust” using business intelligence technologies. Unusual correlations between for example the likelihood of catching a flight and those people who ordered vegetarian meals are now found. LIkewise data visualization is emerging as a creative field merging design, storytelling and science and developed by companies such as IBM using emerging tools such as Swivel.

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